Co-Branding: What Does It Mean To Have A Sudo Co-Branded Card

Sudo allows users to issue co-branded customized cards that reflect their unique brand identity, including their logo, color, name, etc.

Co-Branding: What Does It Mean To Have A Sudo Co-Branded Card

Co-branding has become a popular strategy in the financial service industry. It offers a unique opportunity for businesses to collaborate and utilize their combined strengths to create mutually beneficial partnerships. In the context of payment cards, co-branded cards bear the logos of two partnering brands, typically a financial institution and a non financial brand. This enhances brand recognition and opens up opportunities for joint marketing efforts maximizing exposure for both brands. For businesses looking to capitalize on this potential, Sudo offers the ideal platform for accomplishing this.

In this article, you'll discover how Sudo co-branded cards can elevate your brand, enhance customer loyalty, and drive business growth.

Sudo's co-branded cards present a unique and sophisticated alternative to standard cards. Merging the practicality and features of a traditional card with the additional benefit of programmability, these cards grant users exceptional control. Through Sudo's co-branded cards, individuals can establish spending limits and regulate spending channels and merchants, guaranteeing comprehensive control over card utilization. The co-branding capability is currently available on physical Verve cards.

Types of Sudo Co-Branded Cards

  1. Thermal Print Cards: Using thermal printing technology, these payment cards distinguish themselves from traditional methods. Utilizing heat-sensitive materials, they generate images, text, or graphics on plain cards based on approved designs. This dynamic display feature typically requires 2 to 4 weeks for production, with a minimum print quantity of 100 cards. These cards deliver high-quality prints, while ensuring durability. They exemplify innovation's ability to elevate routine transactions into interactive, convenient experiences, offering cardholders an engaging and immersive payment solution.
  2. Pre-printed Cards: These payment cards feature factory-applied coloring and design, incorporating branding elements from both Sudo and a partnering company. Produced in large quantities, these cards come with integrated joint branding and require a minimum print order of one thousand cards. The production timeline typically spans 6 to 8 weeks. This is a more cost effective option and ensures a seamless cohesive branding experience for customers.

Some of the benefits of getting a Sudo co-branded card include:

  1. Differentiation in the Market: Sudo co-branded cards sets your cards apart by offering a unique combination of features and branding, making the cards more appealing to the customers/users and standing out in the competitive market.
  2. Strengthening brand identity and increasing visibility: Partnering with Sudo for a co-branded card reinforces brand identity, reminding customers of shared values and offerings.
  3. Expand customer reach, drive growth: Co-branded cards tap into each other's customer base, attracting a wider audience and creating opportunities for cross-promotion and revenue growth.
  4. Drive revenue and forge partnerships: Co-branding goes beyond card usage, it opens doors to collaborations in joint marketing, cross-selling, and product development, creating a mutually beneficial ecosystem for business growth and innovation.

From strengthening brand identity to expanding customer reach, co-branded cards are a strategic tool for business growth. As the trend continues to evolve, partnering with Sudo positions businesses at the forefront of innovation in the payments industry. Elevate your brand with Sudo today.

To get started on Sudo as a business, visit our website here. If you’re an individual looking for a virtual card for online payments or a physical card for ATM and POS payments, download our mobile app, Root by Sudo on the iOS App Store here or Google Play Store here.